This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Next Africa Shopping Wall (“NASW”) at https://nextafricashoppingwall.com/.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we gather information about individual web pages or products viewed, websites or search terms that referred you to the Site, and interactions with the Site. We call this information “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information collected to:

• Process your orders, including payment information, shipping, and order confirmations.
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide information or marketing materials about our products and services, in line with your preferences.

We use Device Information to:

• Identify potential risks and fraud (particularly your IP address).
• Improve and optimize our Site by analyzing browsing interactions and the success of our marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to support its use as described above. For example:

• We use WooCommerce to power our online store. Read more about how WooCommerce handles your information here: https://automattic.com/privacy/.
• We use Google Analytics to understand customer interactions on our Site. Learn more about Google’s privacy practices: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your information to comply with legal obligations, respond to lawful requests, or protect our rights.

BEHAVIORAL ADVERTISING

We use Personal Information to provide targeted advertisements or marketing communications we believe may interest you. Learn more about targeted advertising: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

We do not alter our Site’s data collection and use practices when we detect a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletion. To exercise this right, contact us using the details below.

For European residents, we process your information to fulfill contracts (e.g., placing an order) or pursue legitimate business interests. Your data may be transferred outside Europe, including to the U.S.

DATA RETENTION

We maintain Order Information for our records unless and until you request its deletion.

CHANGES

We may update this Privacy Policy periodically to reflect changes in practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices or if you have questions, please contact us:

• Email: info@nextafricashoppingwall.com